Portfolio company spotlight: ELLA Digital
Background
ELLA Digital was founded in 2021 as a Digital Transformation as a Service business. With exclusive partnerships with world leading software developers, ELLA offers its customers AI-powered products and services underpined by powerfully human connections to enable rapid business scaling at low cost. ELLA was acquired by Corseley in 2025.
Products
ELLA’s suite of optimAIze products includes digital assistants communicating via text (emails, WhatsApp etc.) and voice conversations, backed by AI technology developed through billions of interactions. With particular expertise in the automotive industry, ELLA is driving customer experience to the next level through accurate, timely, and personalised communications.
Value creation strategy
Representatives of the Corseley team are working full-team within ELLA to drive value creation. Corseley has streamlined the management structure, trademarked the optimAIze brand name, and is investing in developing additional products to sustain rapid growth. Through aggressive pricing, ELLA is fast expanding its customer base to build the relationships to secure long-term gains.
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